Superbike Sponsorship

Many of the world’s leading companies use superbike racing as a platform for marketing communications. While motorcycle manufacturers have been quick to see the marketing benefits of racing the products they actually sell, a wide variety of non-motorcycle related companies have become actively involved in the sport because of the marketing opportunities it provides.

Companies such as Xerox, Sterilgarda, HANNSpree, Shell & Breil Watches have all been attracted to SBK because of its popularity, its level of exposure and the opportunities for marketing communications such as corporate hospitality, advertising and sales promotion.

Corporate sponsorship is a well developed tool in superbikes with companies making use of team sponsorship, event sponsorship, trackside advertising and media sponsorship. Trackside advertising and media programming sponsorship provide excellent targeted media exposure. Event sponsorship is well suited to locally-based national and international companies that are abel to make use of a specific event. Team sponsorship is the most complete sponsorship solution as it provides an ongoing marketing platform that can be used in a variety of ways.

Team sponsorship normally involves brand exposure on the team’s racing bikes and riders which is then used as a basis for marketing communication activities.